Los Angeles Bail Bonds Industry

Working in Los Angeles can provide the most opportunistic scenario for the normal ambitious entrepreneur. Even for a Los Angeles Bail Bonds company, ambition and an entrepreneurial spirit might just not be enough. Sometimes there are other elements to the story that can keep the business from succeeding.

A Los Angeles Bail Bondsman has many avenues to obtain the business they need to be successful.

  1. Offline Advertising-print media like the Yellow Pages, busses, benches, and billboards.
  2. Online Advertising-Pay Per Click, Website, Banners, Digital Networks, Social Media, this list could go on for ever.
  3. Attorneys-solicit attorneys in order to get an agreement to refer clients.
  4. Solicit at the Jails-this is illegal, but it is a topic that requires some inclusion to this article.

 Most of these avenues listed above don’t require much money, just effort. Ofcourse the Offline advertising can get to be quite expensive. It’s known that some Los Angeles bail bonds companies spend in excess of $100,000 a month on various print media. There’s still a demographic out there that doesn’t head to Google or another search engine to find a needed service such as a bail bond agency. Although this population of prospective clients is shrinking by large percentages every year, the bail bonds companies still feel its important to keep their positions in offline advertising.

Online Advertising is and will be the most important part of a business’ advertising efforts. Now, whether or not the Bail Bonds Industry is up to date on internet marketing principles is a different story. After a few searches, you’ll notice that there are the front runners; bail bonds websites showing in high ranking positions for multiple keywords, and the losers; bail bonds websites that have a very insignificant footprint in the internet world. If you haven’t hired an in-house online marketing guru or a internet marketing agency, you are losing out on a lot of business.

Soliciting Attorneys is a great idea, but a very difficult task to fulfill. Some companies hire sales people who do nothing but travel around, wining and dining attorneys in efforts to gain business from them and their law firms. It tends to be the normal 10% return on investment. But the pay off can be great if you land a nice strong law firm that is willing to write a contract with you to be the sole bail bonds agency for their firm.

Soliciting jails is a hot topic of late. There’s plenty of penal code written explaining that this practice is against the law, yet there’s bail bonds companies lined up at Los Angeles Jails, Orange County Jails, and most all jails up and down California. This is one of the elements that could lead to a bail bonds company losing out on all their legitimate advertising efforts. And to make things worse, the bad/illegal bail bonds companies make their money off of these illegal business tactics and put that money in to legitimate business advertising and become stronger. Yes, they become larger companies by practicing illegally.

There are some measures in place now and efforts are being made to thwart these illegal tactics, but the going is slow. Government is slow to enforce the very laws they wrote if not enforcing them at all. One would think that working so closely to the judicial system would influence a bail bonds company to abide by the law, but it just doesn’t happen this way. There are ethical businesses and unethical businesses and its up to the ethical businesses to stand up for their rights and force all bail bonds companies in the industry to comply with the actual written law. This is probably what will need to happen in order for the government to do anything at all.

The Other element that might keep a bail bonds company from succeeding is the economy. Nowadays people have less discretionary money to throw away on Joe Bob their son who’s sitting in a Los Angeles Jail. Before, when the economy was hitting its stride, realestate was booming, and people were buying new cars, going out to lunch, dinner, and breakfast in the same day, thowing away anywhere from $1000 to $10,000 on a bail bond to get their loved one out of the Los Angeles Jail, was an easy decision.

Now, the Los Angeles Bail Bonds companies get a call from a mother who has a son in jail for a $25,000 domestic violence charge. The call goes like this. “Hello, my son is in the Los Angeles Jail, his bail is $25,000 for a domestic violence charge. What do I need to do to get him out?” Bail Bondsman: “Thank you for calling Mam, you will need a state regulated premium of $2500, paid to us, the bail bonds company, to bail out your son.” Mom: “$2500 ??? Well, if I don’t bail him out, how long will he be in jail?” Bail Bondsman: “Let me check, his court date is set for this Friday, 3 days from now.” Mom: “Oh, that’s not too long, is it? I don’t know if I can afford or want to spend $2500 for bail to get him out three days earlier.” Bail Bondsman: “Yes Mam, I understand, but if you bail him out, the court date will be reset to probably a month or so from now and he’ll have time to get his ducks in a row so that when he goes in front of the Judge, he’ll be prepared.” Mom: “Well, he said that the girl that called the cops won’t be pressing charges and that the case might be dropped. If that happens, do I get my money back?” Bail Bondsman: “No Mam, once we move into a contract, the $2500 premium is non-refundable, even if the case is dropped and the bond is exonerated.”

The conversation goes on and on with the Mom waivering back and forth on whether or not to spend $2500 on her son. This scenario used to not happen, especially for an amount of $2500. Today, this scenario is happening on amounts of $1000 for a $10,000 bail bond. Even amounts of $5,000-$10,000 were getting passed with regularity a few years ago. Today, these amounts, if approved, are getting financed by the bail bonds companies. Financing the bail bonds is already very popular now because of the economy, but the main collateral needed is a deed to the house. This is very difficult these days because of all the real estate problems. So the indemnitor needs to have very good credit and/or an aunt/uncle/grandma that has owned a house for quite some time and is willing to put that house up for the son who’s in the jail. A tough dilemma at the least.

As with all businesses, there are pros and cons of running said business. A Los Angeles Bail Bonds company isn’t any different, just a different industry. There are the bail bonds owners that abide by the law and practice good ethics and morals and then there are the other, more deceptive, unethical bail bonds owners. Its the same in all industries and its usually up to the owners of said industry to police the other owners. The government has stood by for many years allowing business owners to make their own ethical decisions and will do so for the stand of time, unless the public makes the problem big enough for the goverment to care.

dharman is a Los Angeles Bail Bonds Industry advocate for LABBC and 1800webailu.com

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